![]() Therefore, the most important part of this card is the contact details, which should be front and foremost. You are probably wondering why a single-sided business card would work better in this type of environment?ĭouble-sided business cards often include advertising – the reverse of the card containing information regarding the service being advertised. When spreading your name around the business grapevine, the personal contact card is an important tool. If you have ever attended seminars or networking events, you’ll notice that the ritual exchange of business cards quickly follows the initial handshake and hello. However, there are plenty of reasons why you might prefer to choose a single-sided design instead. Why Might Someone Choose Single-Sided Business Cards?ĭouble-sided business cards offer lots of unique advantages. Show respect to your customers by repeating the message and contact details in their native language-Chinese or Japanese, for example. Use the front of the card for English, and the back for a translation. However, the combination works with anything-for instance, a firm of architects could use a simple and elegant blueprint theme showing building plans while the owner of a mobile disco, advertising their services, would go for something more flamboyant.ħ) Highlight a Specific Service: Use the back of the card to put the spotlight on different business services offered by your company.Ĩ) Multi-Language: One of the most powerful uses of a double-sided card is for a company that works in a foreign market. As mentioned above, the double-sided format is great for creative sectors. The reverse of the card is an ideal location.ĥ) Appointment Scheduling: If your business books appointments, such as a spa or dentist, include space to write appointment times.Ħ) Eye-catching Graphics and Pictures: Use appealing combinations of colourful graphics and pictures. You could even link directly to a promotional video.Ĥ) Motivational Quote: It has become popular in recent years for companies to add motivational quotes to their business cards. ![]() For the customer’s convenience, include a link to the discount code in a QR code (see below).ģ) QR code: There are many ways that you can use a QR code on a business card from including the contact information in vCard format, to offering a coupon code. ![]() It saves the customer the time of searching the Internet for your business location.Ģ) Coupon Code: Include an attractive coupon code discount for your service. For example:ġ) Business Location: If you own a brick-and-mortar retail business, include a colour map on the reverse of the card. What Should I Put on the Back of My Business Card?Ī double-sided has more space for your marketing message and there are many smart ideas for how to use it. A model could include fashion-related images on the reverse. For instance, a photographer could include an eye-catching sample from their portfolio on the reverse of the card. In this respect, a colour printed double-sided card offers more space and options. ![]() Business Cards for Creativesįor those in the creative professions, a business card is great for displaying their creative abilities to potential customers or employers. ![]() It might also make you look unprofessional.īy utilising the back of the card, too, you’ll have a lot more room to spread everything out, making your design appear neater. Simply put, your customers won’t want to read it – they’ll be overwhelmed. If you’ve got a lot of information to fit on your business card (such as the handles of multiple social media accounts, and links to various promotions), trying to fit it all onto the front of the design may end up making it look messy and cluttered. For instance, you could include your business’s opening hours on the back of the card, if they won’t fit on the front.Īlternatively, why not use the back of the business card as a space for the customer to collect loyalty stamps? That way, your consumers are actively engaging with your card, rather than just looking at it. Obviously, including the back of your business card in its design will give you more space for details, promotions, and contact information. ![]()
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